| Objections
14. It took longer than 30 minutes
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In the 1980's, Domino's had a unique offer.
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They guaranteed delivery in 30 minutes or else it
was free. Soon, everyone expected 30-minute delivery, even if they ordered from another company that never had the offer.
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The guarantee caused serious problems.
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Drivers were causing accidents and running red lights
to get it delivered on time.
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Eventually, Domino's lost a major lawsuit and was
forced to drop their guarantee.
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It took the lesson of Domino's and many terrible
accidents before the world understood it was untenable.
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The 30-minute guarantee is impossible.
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You have no right to expect 30 minutes unless you
were told 30 minutes on the phone.
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Please go with the delivery time you were told.
Last updated: May 8, 2001
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