What follows is a public service announcement ad that can be
mailed to raise awareness that drivers are tipped employees. It should be
sent to stiffers, primarily. All you need is the person's snail-mail address.
It simply educates or reminds one. Hopefully, the person will start tipping.
You're free to use the following documents and make as many copies as you
see fit, assuming you adhere to the guidelines.
Don't put a return address on it. (You
can if you have an anonymous PO box and actually want feedback.) Instead,
on the envelope's top left corner, print "Do you know how to tip the pizza
guy?" or "Please tip the pizza guy" or "tipthepizzaguy.com" or just
You don't use the individual's name,
which is hard to get. On the envelope, simply refer to the person as
Don't use your handwriting on the envelope.
Print the address by hand or use your printer, since handwriting is easy
Keep it anonymous. Don't sign or write
anything on the document. The envelope must only contain the person's address
and the message in place of the return address. Mail it from a large post
Don't send any more than one copy to
the same address. Otherwise, it might be considered unsolicited junk
Don't send it to a stiffer who appears
to know about tipping. It should be sent to an apparently clueless person.
For example, if they apologize for the tip, they already know. Don't send
to abusive people who mention the tip. The idea is to educate. This is an
advertisement for the drivers.
Send only to repeat stiffers.
It's best to send no more than 25 or
30 a week to the same delivery area. Typically, one in 30 complains or mentions
it to the store.
What effect does it have on a store's
business? The results come from seven unrelated stores across the United
States. It has consistently maintained a 60% or greater success rate. The
remaining 40% of the stiffers did not take their business elsewhere. They
ordered pick-up (carry-out.) It caused a noticeable increase in the amount
of pick-up orders. After a large mailing, each store experienced a small
temporary dip in delivery business for a few days followed by a huge, permanent
surge in overall business two weeks later that was higher than ever experienced.
It had an unexpected side-effect of attracting business because it does
It's important not to let anyone
know you're mailing this. It might depend on your manager. Some are pretty
good about it and won't have a problem. Some agree, but only if sent from
another city or state. Most managers will discipline or fire you. Don't take
the risk of letting others (including co-workers) know you're doing this
or it might leak. Although this is your private time, you could still be
You should wait a week or two before
sending it. The stiffer will be far less likely to remember a specific
Some people have asked if they can send one
to every house on the block. You can do that as long as you retain the line inside the disclaimer that reads: "This is intended as a one-time only message." Make sure you send one and only one copy per address.
By scrolling past this line, it means
you agree with the aforementioned terms and conditions regarding the use
of the "advertisement." You agree to take responsibility for your actions
and you understand a violation of the guidelines does not make the authors
of this site liable.
Here is a
If you have MS Word, you can download here
The Adobe Acrobat version is slightly different.
We offer a color
version and a black and
Last updated: March 18, 2002
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